There Is No Duplicate Content Penalty
The SEO industry has been plagued for years by a lack of consistency with SEO terms and definitions. One of the most prevalent inaccurate terms we hear is “duplicate content penalty.” While duplicate...
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When Personalized Search and Relevance Collide
Personalization Sometimes Trumps Relevance on SERPs Not everybody is a fan of the increasingly personalized search results they get from Google. Some criticize them as a way for Google to give...
View ArticleEleven Steps to SEO Heaven – Part 1
Are you fed up with feeling baffled by search engine optimization (SEO) because of jargon and poor practitioners? Do you feel you have been charged too much for less than you were promised? This two...
View ArticleEleven Steps to SEO Heaven – Part 2
One piece of ‘new media jargon’ that has got the vast majority of business leaders confused is SEO (search engine optimization). Too many people have been charged too much for either inappropriate or...
View ArticleGoogle’s Real-Time Search Impact On Small Businesses
Google recently introduced us to Real Time Search and this has been met with a lot of questions. What Tweets will show up in real time? How will this affect businesses who are, and those who are not,...
View ArticleWhat to Expect from Web 3.0
The buzz is growing about Web 3.0, but as usual you have to filter out all the hype, self-serving PR, old-fashioned nonsense, newfangled marketing verbiage and other noise. You will then find a few...
View ArticleIf Google Indexing Goes Real-Time, What Will it Mean for Ranking?
Last year, we saw the emergence of the technology PubSubHubbub, which provides real-time notifications to subscribers of content when there is new content or updates being made. There has recently been...
View ArticleSEO Tips: Get More Traffic With These 10 Important Inbound Links
Don’t overlook your inbound linking strategy as you think about search engine optimization for your site. An inbound link is a hyperlink back to your site from another web site. The one constant and...
View ArticleIs Load-Speed The Ultimate Google Ranking Factor?
Last week’s post about load speeds on Google’s Official Webmaster Central Blog finally confirmed the rumors which have abounded across the SEO sector for months – that Google now factors a site’s...
View ArticleAre You Relevant to Google?
Google lists results of all searches in order of relevance to the search words. How do you become relevant? It’s no use being number nine hundred in order of relevance if people searching Google only...
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